Dr. Michal Kosinski, Associate Professor at Stanford Graduate School of Business, is one of the new generation of 21st century psychologists who leverages data science as part of his practice of the art and science of his profession. Please see his work that provides insights into privacy what I call the myth of personal behavioral privacy in the digital world. See detail's on Dr. Kosinski's work here.
See below an interview of Dr. Kosinski by Dr. Fareed Zakaria: