Tuesday, November 18, 2008
Brand "Image" Impacts Consumers - Literally
Marketing laterally, subliminally, subconsciously, through adjacency - just a few of the names to find a way to have the consumer "choose" your product. Results of a recent study regarding TV ads published in the Economist "Watching the watchers" here shows through research and analysis that a brand's image (on screen) can impact choice decisions. It further showed that sound perhaps was not as impactful as the advertisement was being viewed at fast forward speeds on TV.