Sunday, January 8, 2012

BMW - New Global Luxury Car Leader

Mercedes and BMW held out till to release their sales numbers for 2011.

"The auto maker (BMW) sold 247,907 BMW-brand cars and sport-utility vehicles in 2011, 12.6% more than in 2010. Mercedes sold 245,231, up 13.3%."

Here are some interesting approaches to improve sales numbers in the automotive industry:

"Auto makers have long gone to unusual lengths to pump up vehicle sales. For years, General Motors Co., Ford Motor Co. and Chrysler Group LLC leased cars for short periods of time to rental-car agencies for almost nothing. The auto makers ended up boasting of sales totals well above the number of cars consumers were actually buying."

Read the complete article here on Wall Street Journal.

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