Dr. Michael Polster, SVP at National Analysts Worldwide writes in the Financial Times here regarding neuromarketing, "At the moment, then, marketers - not consumers - are at risk of being seduced by a fledgling idea that is neither fully validated nor fully understood, rather than relying on tested market research techniques that have helped launch and sustain virtually every mega-brand in existence today."
Friend and colleague Franz Dill is engaged at Buyology, folks driving neuromarketing based on Martin Lindstorm's book "Buyology: Truth and Lies About Why We Buy". See company here. See Franz's blogs on neuromarketing here.
