Tuesday, August 25, 2009

Yahoo and Maktoob - Social Web Growing Up in the Gulf

Yahoo will be acquiring Maktoob.com.  Click here for details.

About four years back, while working with Mr. Khurram Hamid who was leading digital mobile marketing for P&G out of Dubai, I met with Mr. Ahmed Nassef, GM of Maktoob (website here) to review their web and social network analytics capabilities.  Ahmed stated his goal of becoming the Yahoo of the MENA region.

Maktoob impressed me with what they were trying to build.  More importantly Maktoob Research (website here) was starting to develop deeper understanding and garner insights on the Arab consumer.  I had worked on the definition and concpet of the Muslim consumer for P&G and felt that Maktoob was leading the way in social networks and social media for the Arab populace of MENA.

Congratulations to Ahmed and Maktoob employees!

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