Thursday, December 17, 2009

American Express - Consumer Analytics and Insights

A little bit old news, yet for consumer research and even quants in the the consumer research and insights field, this is exceptional news:

"American Express is unleashing a powerful weapon: a new unit that will harness transaction data for its 90 million cardholders to inform both marketing decisions and larger strategic issues."

This is transactional data on committed to using their credit card consumers and American Express has always been brilliant at understanding their consumer.  I believe the value here will be exceptional.

See the cached article off Google cache here or search for it on AdAge here.

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