Showing posts with label consumer data. Show all posts
Showing posts with label consumer data. Show all posts

Tuesday, March 2, 2010

The East Rising

The Economist states: "The East is undoubtedly rising but its new day has barely begun." Excellent graphical representation of regional growth comparisons.

Data To Information - Monitor to Manage

Nice audio at The Economist on data gathering, its conversion to information and the value that can be extracted, both retrospectively and predictively - "information about the information society"

Thursday, December 17, 2009

American Express - Consumer Analytics and Insights


A little bit old news, yet for consumer research and even quants in the the consumer research and insights field, this is exceptional news:

"American Express is unleashing a powerful weapon: a new unit that will harness transaction data for its 90 million cardholders to inform both marketing decisions and larger strategic issues."

This is transactional data on committed to using their credit card consumers and American Express has always been brilliant at understanding their consumer.  I believe the value here will be exceptional.

See the cached article off Google cache here or search for it on AdAge here.