Global Consumer Data - Telecommunications

From the Economist

America's consumer goes from "Be Like" to "I Am"

"There is no such thing as "the American consumer"".

States an article in AdAge - "No more Joe consumer in America", here.  One key to this shift has been the American consumer's ability to voice a choice, ability to create and join communities of choice, and the choice being the brand that fulfills a need.  Did the Internet help enable this?

This democratization of the American demographic is discussed in a white paper (for you to purchase) here by Mr. Francese, demographic trends analyst at WPP's Ogilvy & Mather and founder of American Demographic magazine.  He states that:

"The iconic American family - married couple with children - will account for a mere 22% of households."

The changes represent the continued growth of digital communication mediums, while emphasizing the need to engage directly and pervasively with the consumer.

The Economist For Subscribers Now

Recently, the Economist has begun restricting content on their site.  Some of the great information freely available to the Internet user is now for the paid subscribers only.

The magazine recently wrote an article on America's ailing newspapers "Big is Best", read here.  It will be interesting to see how the Internet news and information market place shapes up.

South Asian Leadership's Internet Presence

BBC assesses the quality of South Asian political leadership's web presence in "Which S Asian leader has best website?" here.  Couple of interesting surprises.