"Have fun, do good and the money will follow," is Sir Richard Branson's new equity. The Economist's Schumpeter discusses Sir Richard's various activities which it considers to be perhaps redefining captialism. Some of his significant efforts include the Carbon War Room here and The Elders here.
Sir Richard's most recent effort, the B Team, "The idea is to form a small group of business leaders who will campaign for reforms to make capitalism more oriented to the long term and socially more responsible."
Who qualifies for such a rehaul of capitalism?
"There were too few candidates from the business world of sufficiently unimpeachable character, it seems, and, more positively, some members of the B Team are likely to be relatively young. Instead, the plan is for the B Team to consist of people who have done business in a way that fits the guiding principles, such as Mr Zeitz, perhaps Ben Cohen (of Ben & Jerry’s ice cream) or Paul Polman, who is trying to double Unilever’s revenues while halving its environmental footprint."
This effort will be worth keeping a close eye on. I believe it may just be the right time for the vision of the B Team. And a successful entrepreneur is one who times it right. Sir Richard is one who understands "timing" of opportunity well.
Read the complete article "Call in the B Team" here.