Tuesday, September 10, 2013

Design and customer experience

"No one buys a Swiss watch to find out what time it is.  The allure is intangible: precise engineering, beautifully displayed."

So states an article in The Economist.  Why does one drive a BMW versus a Ford?  "Precise engineering beautifully displayed."

See the graph to illustrate the point.

See more of my blogs related to design here.

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