Tuesday, September 10, 2013
Design and customer experience
"
No one buys a Swiss watch to find out what time it is. The allure is intangible: precise engineering, beautifully displayed.
"
So states an article in The Economist. Why does one drive a BMW versus a Ford? "
Precise engineering beautifully displayed.
"
See the graph to illustrate the point.
See more of my blogs related to design
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