I have always found it interesting how regions East of Europe are branded, more akin to the storied regions of Lord of the Rings; Near East, Middle East, and Far East. Schumpeter of The Economist writes an excellent piece; discussing the facts of doing business in and with Middle East and companies there, respectively, to realities of ethinicity; from areas of growth in Middle East based on commodities to the region's multinationals attempting Western style management for productivity and efficiency. Schumpeter states:
"... the problems are mind-boggling—and they are not the sort that an MBA course prepares you for. It is one thing to study “political risk”. ..."
Read the complete article here.