In the Financial Times World Retailing this month, "Green moves make savings" discusses the influence of the shopper on pushing the retailer towards "green".
"Joanne Denney-Finch, chief executive of the IGD, says she is not seeing strong evidence of retailers opting for the schemes that save most money, partly driven by consumers.
“The shopper has been very clear [that] it’s not price at the expense of all the other things on their wishlist,” she says."
Interestingly, during a seminar in Pakistan to some of the top non-profits and philanthropic organizations in the development sector, I put up a slide with three large alphabets only - CSR. I found a bit of education in the discussion that followed on how the development sector views for-profit organizations of the world using CSR (Corporate Social Responsibility) in marketing and perception value.
I am thrilled to have worked at Procter & Gamble where social responsibility is inherent in all business. Have a look at a "Sustainability Report" here from nine years ago.
If you would like to read this and other articles in the World Retailing, download the complete file here.