Quote from WSJ article:
"India's store shelves groan under the weight of consumer brands. About 900 new food and beverage brands alone have been launched there in the past two years. Yet while shoppers enjoy ever more choice, it is getting harder for companies such as Procter & Gamble and Hindustan Unilever to preserve profit margins."
Consumer Products Goods sector is going to be a very competitive market in this decade to create large values for investors. The winners will be ones who are Unique versus Distinctive. See my previous blog on the subject here, or win on price points.