Thursday, April 2, 2009
21st Century eCPG (electronic consumer products goods) Leader - Cisco?
The appetite of the 21st century consumer when it comes to electronic or digital products is an area that continues to see expenditure versus other sectors. In the digital world all bits flow to the routers, just like all water flows to the oceans. Cisco is starting to own all the digital waterways with it's over 130 acquisitions in the last few years. The recent acquisition of Flip has me wondering if Cisco will be the P&G of the electronic consumer product goods of the 21st century?
If nothing else, I declare that the new term eCPG requires application to Cisco. Question is if growth through M&A activity or acquisitions can be considered consumer innovation?
Curious as to where is Intel?
Labels:
cisco,
consumer innovation,
consumer insight,
cpg,
ecpg,
intel,
PG
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