New technological entrees into emerging markets always provide an insight into what the consumer is asking or aspiring for. Beauty (health, skin, etc.) is a consumer product goods category that grows as the consumers become more affluent in a region.
A related example here "Middle East Launch of Revolutionary Cold Laser Technique For Body Shaping" is a solution that was either very exclusive in the region or one had to travel to receive. The article states:
"Dr. Douglas Dedo of the Palm Beach Institute of Cosmetic Surgery and past President of the American Academy of Cosmetic Surgery added: “This revolutionary treatment can work without any kind of surgery or the need for excessive dieting or exercise; though as a doctor I always recommend a healthy lifestyle for my patients. What is also exciting is that clinical studies have revealed that ZERONA™ can help in the treatment of acute and chronic pain relief as well as in controlling cholesterol and triglycerides.” "