Monday, March 2, 2009

Consumer Insights - Retaliation to Facebook

An article in Gulf News here states:

"Facebook, which received some negative publicity locally yesterday with reports of a gang in Sharjah (an Emirate in UAE) threatening to post compromising videos on the social networking site unless ransom money was paid, is just one of many social networking sites losing its gloss."

Facebook is a democratization play, where consumer is "truly" the boss. One has to wonder as to the reason behind Facebook's policy change. Internet based businesses may focus marketing to a specific consumer (demographic, geographic, socio-graphic, etc.) - Yet it may be inappropriate to the sensibilities of a distant culture garnering responses that are detrimental to the brand.

I believe this creates an exceptional business development opportunity for marketers of the world.

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