Monday, March 2, 2009

Consumer Insights - iPhone Not a Hit in UAE

Interesting review of how consumers think about the iPhone in the Gulf region. See video of various interviews regarding the iPhone here.

Highlights from the conversations in the video are that pricing always plays an important role. Bridging the perception gap is an essential part of marketing, for example - In the video, a perspective consumer states how it is difficult to text using the iPhone. In reality, that is not the case. The mobile service provider Etisalat perhaps missed an opportunity here to touch the consumer on the specific need a mobile device fulfills for them - communication over text messaging.

No comments: