Tuesday, March 31, 2009

Consumer Electronics - Nokia Wins in China

From the China Daily article "Nokia signs $1.76b phones deal in China" here. Article states:

"Nokia has signed a 2009 framework deal worth $1.76 billion to supply handsets in China for top phone distributor China PTAC, with the annual contract's value falling from the year ago."

What is interesting to note is that China produces large quantities of off-brand, generic mobile phones that are sold across South and South East Asia, Middle East and Africa. Yet, the quality associated with a brand such as Nokia is winning with the consumer.

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